The tension between studios wanting to play ball with Summer Game Fest. Koch will now be co-publishing the game under its new “premium gaming label” Prime Matter. Naturally, the Summer Game Fest kickoff isnt the only stream the event hosts. This agreement would not be confirmed until March 2021, when Starbreeze announced a €50m co-publishing deal with Koch Media. Payday 3 was teased at the Summer Games Fest. Starbreeze revealed last year that it was still searching for a publisher to release Payday 3, and stated that it hoped to present a publishing agreement before the end of the first half of 2020. The tedious conference was supposed to showcase the products of its new Prime Matter publishing arm. At the Koch Media 'reveal,' the game was talked about by Starbreeze Studios but only small details were revealed. “This is what we’ve been doing since the original game Payday: The Heist, through the sequel Payday 2, to the upcoming Payday 3.” Payday 3 was teased at the Summer Games Fest. The event takes place annually over multiple live. “At Starbreeze, we see Payday as the ultimate bank-robbing experience, inspired by classic heist movies, providing adrenaline-fuelled gameplay where you get to experience the thrill of being on the wrong side of the law with a smart plan and a gun in your hand,” added global brand director Almir Listo. Summer Game Fest is a live video game event organized and hosted by game journalist Geoff Keighley. “In the Gang’s life of crime they are way past the point of no return, and as we look ahead for what’s to come, the gang will learn that there’s no rest for the wicked.” The wider criminal underworld of Payday lives its own life where movers and shakers want a piece of the action, or a piece of the Payday Gang. “In their exploits, the Gang has become, as they call it, the tightest crew ever. And through all of this, the Gang keeps coming out on top. “The Gang has built a reputation by going after the highest profile targets, setting up some of the craziest heist plans and going up against some of the most powerful of enemies. “The Payday universe has an ongoing narrative that has been created over the years”, game director Erik Wonnevi explained. Koch Media announced today that it is creating a new label under it for publishing games called Prime Matter. Payday 3 is due for release in 2023, with Koch Studios publishing it under its new Prime Matter label, and will once again follow the Gang as they pull off more heists. The image shows the series’ iconic Payday Gang, also known as the Payday Clowns, as they overlook the city. Starbreeze Studios has revealed the first artwork from Payday 3.
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